💼

jobmobz x launch house

who we are

Mission: help the leaders of tomorrow level up & live better Vision: to do this, we are building a university of the future for builders (community, media, and capital). our “houses” are the “schools” within our university. our programs are courses within them. Objectives: - Run 2 concurrent digital programs (50 each) for non-founders with NPS score > 60 - Receive 20 referrals and 100 applications per week for 4 straight weeks - Have 50-70% retention throughout Fall 2022

image

intro to acceptance flow

  1. Interview - LH sourced or JM outreach
  2. Feedback - provide feedback on interview prompted through LH tool
  3. Call to Action - have them fill out the application
  4. All Applications in the Datable - updates live
  5. Decision we make - build a button or CSV
  6. Pending admission - final call from LH
  7. Invitation to Interview goes out

what are our products

we're a membership community with two tiers —

  • club membership (members must pass an interview process)
  • community membership (anyone can join)
image

taken from — “what we’re doing now is expediting a progression towards offering a permissionless, education-focused product to upskill members of the startup world (and also people who want to learn how to enter it)

our mission refers to helping ambitious builders — it doesn’t mention “people who are already great founders / engineers / etc” and this is intentional. a big part of our mission is to fix a broken education system that focuses on theory rather than action. this launch will be the foundation for that, and our biggest update yet to what launch house offers to the world

this mass-market social media / content subscription is something that we’re manually executing today, but we’ll build software to support in the future. think masterclass for company building”

what we do

we run cohorts programs— some are IRL coliving residencies (currently NYC and LA; SF in the fall) focused on community and others are digital programs focused on education

  • “4 weeks of intensive programming for both personal and professional development”

our digital programs are broken up between — sprints and digital residencies

  • sprints - shorter programs (1-2 weeks) that are a few sessions on a specific topic that anyone can join (even non-members)
    • next one is TikTok for Founders starting June 27th
    • in the past we’ve done Twitter for Founders, Raising Your First Round, Building In A Bear Market
  • digital residencies - only our club tier members can take part in

*while most people do join through cohorts today, we're happy to accept members who don't do a cohort as well

the houses we operate

Name
Launch House
Hack House
Venture House
*Design House
Boost House
Who
Startup Founders
Engineers & Developers
VC’s, Early Stage Investors, MBA-ers
Designers
Growth/Digital Marketers

*not live yet

save these photos for adding to emails

club tier
image
community tier
image
both tiers
image

email copy

this is most likely the biggest area you will step in for me, jane

general follow up - could be a cold outreach, networking event follow up

hey federico,

excited to share more about who we are and what we’re doing —

at its core, launch house is a community of founders and builders who want to launch and grow alongside talented, ambitious individuals.

we offer general memberships (community and club) for folks to gain access to our resources all year round as well as residency programs (irl and digital) for smaller cohorts to launch and grow more closely. our members have access to our extensive investor network and tools to help with networking, hiring, distribution, and more. we also provide:

  • irl events and clubhouses in major cities
  • mastermind groups led by summit-certified executive coaches
  • a metaverse location for coworking with your team
  • educational "sprints" aka cohort based courses on various topics
  • retreats to conferences around the world, and more

we have some exciting upcoming cohorts coming up for the [season]! and feel free to check out our websitetwitter, and newsletter to see what our community is up to!

happy to share more in depth if you want to grab some time with me!

best,

jane

reaching back out to old outreach folks

hey phillip,

pleasure to be connected!

you spoke with my colleague erin earlier this year about [fill in reasoning]. i wanted to reach back out and see if now was a better time.

take a look at these cohorts coming up this summer; we should be releasing a few more in the coming weeks for the fall.

we also rolled out our community and club memberships that allow members to stay engaged with resources and programming like sprints, events, peer groups, and more at whatever level suits their needs. here's a screen shot of both memberships —

image

let me know if i can help you move forward with any of the above!

best,

jane

community membership info + payment

hey [first name],

excited to share more about the community members —

here's what you can expect all year:

  • digital sprints // unlimited 1-2 week educational crash courses led by industry experts and Launch House members with topics ranging from Raising Your First Round, TikTok for founders and more
  • mtv coworking // use our metaverse platform to virtually work with the Launch House team and your founding team with no constraints on distance.
  • discord // when you join, you’ll be added to our general discord to access conversations, resources, and communities.
  • member directory // easily connect and make intros within our directory of over 400+ members.
  • nft membership card // gain exclusive and early access to Launch House events and resources. we'll reach out for your wallet to get this over to you.
  • startup library // a free resource that helps you find everything you need as a startup founder from legal and hiring advice to SaaS tools and growth tactics.

if you're ready to get started, secure your spot here and i can send you next steps on accessing the necessary platforms! lmk if you have any questions.

cheers,

jane

club membership info + payment
welcome to club membership (paid members only)

hey [first name],

welcome to the club membership!

our official site isn't up yet, but wanted to make sure you got access to all our upcoming programming and resources in the meantime. we'll send out a link once the site is ready.

here's a snapshot of the membership —

programming

  • digital sprints // 1-2 week educational crash courses led by industry experts and Launch House members with topics ranging from Twitter for Founders, Raising In A Bear Market, and more. sign up for upcoming sprints here.
  • digital residency // 4-week, cohort-based, digital program to closely work and grow alongside other ambitious founders, builders, or investors in your cohort — all from the comfort of your home. please opt-in to the digital residency by replying to this email.
  • irl events // join us for any of our events happening in our clubhouses. if events are listed as [private] you MUST rsvp and get an email confirmation to attend. find the schedule of upcoming events here.

coworking

  • clubhouses // stop by our houses in NYC (Chelsea) and LA (Beverly Hills) to work, hang, and meet more club members like you. space is limited and contingent on ongoing cohorts. let us know when and where you plan to make a visit.
  • mtv coworking // use our metaverse platform to virtually work with the Launch House team and your founding team with no constraints on distance. drop in here or request to set up a custom office here.

network

  • discord // when you join the club through Launch House, Hack House, Venture House, etc you’ll be added to our general discord to access conversations, resources, and communities. start chatting here.
  • member directory // easily connect and make intros within our directory of over 400+ members. you'll automatically be added once you're in our member base, no additional asks here.

and more

  • nft membership card // gain exclusive and early access to Launch House events and resources. we'll reach out for your wallet to get this over to you.
  • startup library // a free resource that helps you find everything you need as a startup founder from legal and hiring advice to SaaS tools and growth tactics. this will go live later this week with 50+ resources vetted and selected by launch house.

that's it for now. get connected, get chatting, and welcome again to launch house!

best,

jane

letting them know a grant has been applied

hey [name],

we’re thrilled to be awarding you a grant of $0000 towards your [program name] program fee. the payment page is reflecting the grant — you were given the highest grant of $2500 so you are only responsible for the annual membership fee. we also have a monthly installment plan if you'd prefer to break down payments that way.

let me know and welcome!

jane

if they got a full grant ($2,500) i usually include “the grant covers 100% of the program fee.” after the “…annual membership fee.”

LH team loops you into an email intro-ing membership tiers

hey joel,

excited to share more about the upcoming programming this summer —

as [LH team member] mentioned, we recently opened up general memberships for folks to gain access to our resources all year round alongside residency programs (irl and digital) for smaller cohorts to launch and grow more closely. our members have access to our extensive investor network and tools to help with networking, hiring, distribution, and more. here's a snapshot of the memberships:

[INSERT TIER MEMBERSHIP IMAGE]

we have some exciting upcoming cohorts for the summer too - check them out!

let me know what you think might be the best fit. happy to share more in depth if you want to grab some time with me.

best,

jane

if a residency program is out of picture, pitching the club membership

hey anvit,

wanted to provide an update on [residency name or topic] as soon as possible. we wanted to let you know that we're working out some [issue] to [what they need] and have decided to postpone/change/cancel the [program they wanted].

of course, we realize this may present some scheduling shifts or conflicts, and while we totally understand any feelings of disappointment — we want to let you know we’re behind you.

we can give you the option to defer your acceptance to a later cohort, with your choice of time and location, and get you started on a club membership for immediate access to our member benefits, such as sprints, retreats, our member directory, and more.

let me know your thoughts and we can get you on board with what's next.

best,

jane

decks

to be shared before interviews or when people are accepted, case permitting

videos

other good things to know

basic facts
  • the original story - houck and brett came together with their other founder friends at the start of the pandemic. they launched 11 companies in 30 days.
  • we have around 500 members in our community
  • launched in ny, la, and soon to be sf
  • backed by a16z (anchor vc) along with CAA co-founder Michael Ovitz, Electric Ant (Chris Ovitz), 6th Man Ventures (Mike Dudas), and Ryan Sean Adams (co-founder of Bankless)
different ways to say the same thing

more about our benefits — “all sprints are recorded and available in our content library (accessible to members), so you can interact on your schedule. we also have a talent collective (for hiring) that's in beta right now, fundraising support, and other services. you'll also be able to get an office in our metaverse space to "cowork" with any remote team members, if you'd like, and access our IRL clubhouses for coworking if you're in nyc (more cities coming soon)! lastly, we have squads — once a month masterminds led by certified executive coaches with 5-7 peers at a similar stage.”

notable community members

Ben Zion and Paul Pavel - WOMBO (deepfakes) Kathryn Cross - Anja Health ($4.5M seed may 2022) Devshi Mehrota - Justice Text Samuel Baddoo - Fleri Sidney Swift - Music Producer/ Founder of ChillRx Seth Godwin - TikTok Creator (1M+ followers) Alex Masmej - Showtime Dariya Kojasteh - Layer3 Dilan Shah - YUR Landon Sanford and Michael Shuffett - Compose AI Matthew Krause and Dan Dreher - BopDrop Marc Baghadjian - Lolly

the concierge experience we’ve started + takeaways

notes

  • jane add vibe check, grant form, add access, referral program
🧑🏼‍💼
jane squared